Uriel DeMers - Park City

Marketing Specialist

Created and managed a responsive website that enabled 10K users to get information about the Park City Transit system, bus stops, and schedules.

Improved the end-to-end UX by conducting usability reviews, identifying UX issues, and proposing design recommendations.
Redesigned and maintained the Park City Transit website utilizing Invision for front-end development.

park city transit home page

park city transit web page

park city bus tracker web page

Developed Park City Transit´s strategic marketing plan for FY2019.
Championed the entire redesign of Park City´s public transportation maps.

park city transit routes

pc-slc connect poster

park city maps

social media screen shoot

Revitalized Park City Transit social media platforms with new designs and paid social campaigns.
Produced 18 short promotional videos for continuous display on all bus monitors.
Coordinate advertising and marketing for local events, television, radio, and newspapers.

Page updated

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